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By the 70s, flares and bell-bottom jeans were king, with heavy advertising and marketing continuing to increase the market.moncler jacket , Decorated jeans became an early craze in America when it came to 1970s, making jeans the canvas material for expressing personality.links of london en ligne , In the 80s, bleached, ripped, skin tight and faded jeans came into fashion, and the designer jean was born.wedding preparations , Nowadays the world's biggest celebrities all wear jeans, and this staple item is featured in innovative new ways in every catwalk collection, whether it be faded boyfriend jeans for dress-down day casual, or high glamour designer skinny fit jeans with a tuxedo jacket and slinky top and heels for the night time.buy wedding dresses ,

A huge range of small boutiques are producing exciting new jeans ranges often focusing on either urban, sports, traditional or glamorous looks for both men and women.dresses from prom , Some of the most exciting new brands are coming out of Asia, such as One Green Elephant a Japanese company which produces fashion-forward and cutting edge jeans using a variety of new and experimental techniques. Their range features key styling attributes such as organic cotton, distressed finishes, twisted seams, reverse stitching and contrast hemming with jeans produced in all fits from relaxed to stretch and a range of rinses and finishes. The look is very much about cutting-edge, urban living with an emphasis on youthfulness, creativity and urban nightlife.

Nevertheless, the new brand of Levi's does not mean the reposition in China, yet reacquaint of the market. Nowadays, a pair of new Levi's jeans are sell nearly 1000 RMB in China, while the price is about 70 dollars in the United States. In addition to the customs, the key of price difference is the different market positioning of the brand. China is a market that must attentive to draw over. Anderson said that Beijing's big change surprises him. "If there is not some one to remind me, I wii think here is Torky or San Francisco", he said. Levi's starts to specially design jeans for Chinese. Although Chinese fashion industry still passionately adore Levi's, yet some people think the jeans introduced from the overseas would be not fit for Chinese whose figure are implicit. So the new brand of jeans will more considerate to the Asian figure characteristics on designing.

Another change focuses on the price. Nearly between 300RMB to 400 RMB is th main price of designer jeans in Chinese market. " We are the biggest jeans company in the world. We creat jeanswear and our products can be sell in 110 countries. Our desiners grasp popular elements all over the world. We hope Chinese customers who are gradually pay more attention to quality can realize that the cost performance provided by international brands is higher than local enterprises'. Anderson describes the advantage of Leiv's with a series of parallelisms.